Which hashtags to use for reels to grow fast on Instagram in 2023
Instagram Reels have become an incredibly popular way to engage with your audience. Most people believe that hashtags are not necessary for Instagram reels and instead use the reel categories and focus on trendy music. However, we tend to forget the purpose of hashtags: Referencing. I wrote a complete guide on hashtags that you can read here. Using hashtags effectively can make all the difference in amplifying your reach and boosting your engagement. So, let's dive right in!
The Importance of Instagram Hashtags for Reels
When it comes to Instagram Reels, hashtags are like magic keys that unlock a whole world of possibilities.
They categorize your content, making it easier for users to find and follow topics they're interested in. Hashtags act as bridges, connecting you with your target audience and driving more organic traffic to your Reels.
They help your content shine in a crowded social media landscape and give your brand the opportunity to stand out and make an impact.
Benefits of Using Hashtags on Reels
Amplify Your Reach
Hashtags expose your Reels to a wider audience beyond your followers, attracting new viewers and potential followers.
Boost Engagement
By using relevant and trending hashtags, you increase the likelihood of your Reels being discovered, liked, shared, and commented on by engaged users.
Join Conversations and Trends
Hashtags allow you to become a part of popular conversations and trends, making your content more relevant and timely.
Best Practices for Using Hashtags on Reels
Be Strategic with Hashtag Selection
Research and choose hashtags that are relevant to your content, target audience, and industry.
Mix Popular and Niche-Specific Hashtags
Balance using popular hashtags with niche-specific ones to reach a broader audience while still targeting your specific niche.
Experiment and Track Performance
Continuously test different hashtag combinations and monitor their performance to refine your strategy and identify trends. This is something that I often do. If you’d like an example of how to track your performance, you can read this article
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Tools for Finding and Tracking Reel Hashtags
Instagram's Explore Page
Explore popular and trending hashtags directly on Instagram's Explore page, providing valuable insights into what's currently capturing attention.
Third-Party Hashtag Research Tools
Utilize free online tools such as Hashtagify, RiteTag, All Hashtag, and Display Purposes to discover a wide range of relevant and popular hashtags for your Reels.
STILL LOOKING MANUALLY FOR HASHTAGS? STOP WASTING YOUR TIME AND START USING FLICK. THIS TOOL WILL HELP YOU FIND THE RIGHT HASHTAGS ACCORDING TO YOUR NICHE AND ANALYSE THEM ON EVERY PUBLICATION TO OPTIMISE YOUR RESULTS. TRY IT YOURSELF FOR 7 DAYS FOR FREE. WORK SMARTER, NOT HARDER. YOU’LL THANK ME LATER.
But what I recommend is to use Flick. This tool will help you find the right hashtags according to your niche and analyse them on every publication to optimise your results.
You can learn more about it in this article I wrote here:
Common Hashtag Mistakes to Avoid
Overusing Irrelevant Hashtags
Stick to hashtags that truly represent your content and avoid including ones that are unrelated, as it can lead to a mismatched audience.
Neglecting Hashtag Research
Take the time to research and understand the popularity, relevance, and engagement levels of hashtags before using them. Use the tools at your disposal nowadays to do the research for you. That’s why I really love using Flick.
Using the Same Hashtags Continuously
Rotate and refresh your hashtags periodically to avoid appearing repetitive or spammy to your audience. I personally create 3-5 sets of hashtags per category around my pillar contents which are travel, tech, lifestyle and photography.
Travel Hashtags For Instagram Reels
#instatravel #traveltheworld #travelingram #traveladdict #travelbucketlist #traveltogether #travelbuddies #travelpassion #travelanddestinations #travelwhileyoucan #travelprofessional #travelmoreoften
I wrote a complete guide to help you grow your account with travel hashtags:
Photography Hashtags For Instagram Reels
#photographylovers #photographytips #photographyskills #photography📸 #photographyeverywhere #photographystreet #photographyhacks #photographylifee
Lifestyle Hashtags For Instagram Reels
#lifestylephotography #entrepreneurlifestyle #lifestylephotographer #lifestylebrand #lifestyletips #lifestylephotoshoot #lifestyleproducts #lifestyletransformation
Technology Hashtags For Instagram Reels
#technology #technologynews #technologyisawesome #technologyinnovation
We've learned that Instagram hashtags for Reels are not just optional accessories but powerful tools for expanding your reach, boosting engagement, and joining conversations.
By incorporating relevant and trending hashtags strategically, experimenting with different combinations, and utilizing helpful tools.
Hashtags are a powerful tool in your social media marketing arsenal, and Instagram Reels provide the perfect platform to leverage their potential.
By following the strategies outlined in this guide, avoiding common mistakes, and continually adapting your approach based on performance analysis, you can unlock the full power of hashtags and catapult your Instagram Reels strategy to new heights.
If you found this article helpful, make sure to like it actually makes a difference.
And if you’d like to learn how to setup your Instagram account for success, increase your reach and make it grow effortlessly, I invite you to join the 7 day Insta4success Bootcamp by clicking here or on the button below.
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